Addressing Common Misconceptions in Aesthetic Medicine with Dr. Guillermo Colon

January 24, 2024
Dr Guillermo Colon

Dr. Guillermo Colon is the CEO of Illuminate Aesthetics and Health Clinic. He's also known as the "Doctor of Universal Faces" because he works with beauty queens, local celebrities, and models. He recently received an award given by Puerto Rico Fashion Awards as the best in Aesthetic Medicine in Puerto Rico. His practice, Illuminate Aesthetics and Health clinic is located in Bayamon and their focus is on giving patients a beautiful experience combined with empathy, professionalism, and kindness.

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Here’s a glimpse of what you’ll learn:

  • Dr. Guillermo Colon explains how aesthetics and beauty can help address inner issues and increase self-esteem.
  • Dr. Colon shares his journey from family medicine to aesthetic medicine and how he started his practice, Illuminate Aesthetics and Health Clinic.
  • He discusses the benefits of Sculptra, a product that can provide long-lasting results.
  • Dr. Colon emphasizes the importance of passion, empathy, and individualized care in his practice.
  • He talks about his experience working with beauty queens and models and how his passion for Miss Universe led him to work with them.
  • Dr. Colon explains his approach to educating patients about treatments and services, ensuring they are well-informed and comfortable.
  • He addresses common misconceptions about procedures, such as the belief that lip injections are painful.
  • Dr. Colon discusses the balance between providing a relaxing experience for patients while delivering effective treatments.
  • He shares a challenging case of a patient who had necrosis of the nose and how he was able to transform her life through a liquid rhinoplasty procedure.
  • Dr. Colon highlights the importance of understanding that aesthetic results vary depending on individual factors and emphasizes the need for a professional and certified practitioner.
  • He discusses the future of aesthetics, including the use of peptides and anti-aging treatments.

In this episode…

Dr. Colon emphasizes the importance of educating patients about the treatments and services offered in his clinic. His team is well-prepared and knowledgeable about the products and procedures, ensuring that patients are informed and comfortable. He also addresses common misconceptions about certain treatments, such as the belief that lip injections are painful. Dr. Colon strives for natural results and aims to create a harmonized and balanced appearance for his patients.


Dr. Colon discusses the future of aesthetics, mentioning the introduction of peptides in aesthetic products and the focus on anti-aging and prevention. He also emphasizes the importance of individualizing treatments for each patient, as results can vary depending on factors such as age, skincare routine, and sun exposure.


In this episode of Beauty Talk, host Daniel Gouw interviews Dr. Guillermo Colon, a renowned medical practitioner in the field of aesthetic medicine. Known as the "doctor of universal faces," Dr. Colon has worked with beauty queens, local celebrities, and models, earning him the title of the best in aesthetic medicine in Puerto Rico. Tune in as Dr. Colon shares his passion for aesthetics and how he believes beauty goes beyond the superficial. Discover the unique approach he takes in his practice and how he helps his patients increase their self-esteem through aesthetic treatments.

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by EDNA Digital Marketing .


EDNA is a renowned Los Angeles-based practice development firm helping medical professionals dominate their local markets and grow their practices.


The team crafts customized strategies that drive brand profits through 
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To learn more, visit 
ednadigitalmarketing.com or email us at info@ednadigitalmarketing.com .

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